It is possible to scrape off the spots with the fingernails but i am not really sure what it is.
I think it is some kind of coccid. I have to admit that i am not really experienced with junipers, so i hope somebody can give me more information about what exact disease it is and what treatment is the best.
And if you need 3rd confirmation here it is: it is scale
Btw great quality of the micro pic. If I had tried it with my camera my drawing would have come out of better quality even tho the camera has such function